Product Analyst - Adoption
Masters' Union | Gurugram
Sep 2025 — Present
Revamped the LMS web dashboard to improve usability and navigation flow, driving a 10% increase in user satisfaction and smoother student learning management. Conducted 60+ user interviews with students, cohort managers, and admins to uncover product pain points, leading to measurable improvements in engagement and retention. Launched an improved Help & Support system for students and admins, streamlining issue resolution through structured workflows and faster turnaround times. Enhanced mobile learning modules using prioritized user needs and behavioral insights to improve accessibility and task completion rates. Also worked on student projects, including an ed-tech platform for neurodiverse children and a matchmaking application.
Product Business Analyst
Adglobal360 - Hakuhodo | Gurugram
Aug 2023 — Aug 2025
Worked across 7+ products spanning automotive, HR-tech, SaaS, and consumer-facing platforms, delivering impact on efficiency, engagement, and adoption. Redesigned automated lead qualification flows for Maruti, reducing qualification time by 25% and improving conversions. Led HRMS product strategy for Attendance and Leave modules, introducing configurable policy systems that cut developer effort by 40%. Launched social and gamified recognition modules, increasing engagement by up to 28% and session duration to 30 minutes across 2,000+ users. Owned UAT for multiple MVPs (300+ test cases), enabled defect-free releases, influenced roadmap planning, drove adoption of internal platforms across 12+ teams, and launched Animedge—validating PMF with 1,300+ avatars in the first release.
3 Yrs.
Product Management
2 Yrs.
Business Analyst
3 Yrs.
Project Management
Looking to start a project or you need consultation? Feel free to contact me.